Privacy and Cookie Policy

Effective Date: 19/06/2025

Rooted Horticultural Solutions ("we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and relevant updates as of 2025.

1. Who we are

Rooted Horticultural Solutions is a UK-based horticultural services provider. For the purposes of data protection law, we are the "data controller" of your personal data.

Contact Details:
Email: gdpr@rootedhs.co.uk

2. What Personal Data We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, title
• Contact Data: Email address, phone number, postal address
• Technical Data: IP address, browser type, operating system
• Usage Data: Information about how you use our website
• Marketing Data: Your preferences in receiving marketing from us

3. How We Collect Your Data

We collect data through:

• Direct interactions (e.g. contact forms, email)
• Automated technologies (e.g. cookies, analytics tools)
• Third parties (e.g. service providers)

4. Legal Basis for Processing

We only process your personal data when we have a lawful basis to do so, including:

• Consent: When you have given clear consent
• Contract: When processing is necessary for a contract with you
• Legal Obligation: To comply with the law
• Legitimate Interests: For our business interests, provided your rights do not override those interests

We conduct Legitimate Interest Assessments (LIAs) where applicable

5. How We Use Your Data

We use your data to:

• Respond to enquiries
• Provide services
• Improve our website and services
• Send updates and marketing (if you opt in)
• Comply with legal obligations

6. Data Sharing

We may share your data with:

• Service providers (e.g. website hosting, analytics)
• Legal or regulatory authorities if required
• Third parties in the event of a business transfer

We ensure all third parties respect the security of your data and comply with UK GDPR.

7. International Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions
• Standard Contractual Clauses (SCCs)
• Data Transfer Impact Assessments (DTIAs) 

8. Data Retention

We retain your personal data only as long as necessary for the purposes we collected it for, including legal, accounting, or reporting requirements.

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request erasure ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise your rights, contact us at gdpr@rootedhs.co.uk.

10. Data Security

We implement appropriate technical and organisational measures to protect your data, including encryption, access controls, and regular reviews.

11. Cookies

We use cookies to enhance your experience. You can manage cookie preferences through your browser settings.  

This Cookie Policy explains how Rooted Horticultural Solutions ("we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at www.rootedhs.co.uk. It explains what these technologies are and why we use them, as well as your rights to control their use.

a. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work more efficiently, as well as to provide reporting information and personalised content.

b. Types of Cookies We Use

We use the following types of cookies:

• Strictly Necessary Cookies
  These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.
• Performance Cookies
  These cookies collect information about how visitors use our website, such as which pages are visited most often. This helps us improve how our website works.
• Functionality Cookies
  These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.
• Targeting/Advertising Cookies
  These cookies are used to deliver advertisements more relevant to you and your interests. They may also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

c. Third-Party Cookies

We may also use third-party cookies provided by trusted partners for analytics and advertising purposes. These cookies are subject to the respective privacy policies of these third parties.

d. How You Can Control Cookies

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though some functionality may be restricted.

You can usually find these settings in the “options” or “preferences” menu of your browser. For more information, visit:

• www.aboutcookies.org
• www.allaboutcookies.org

e. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed.

12. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website with the effective date.

13. Contact & Complaints

If you have questions or concerns, contact us at gdpr@rootedhs.co.uk

.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk